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Data Scientist II (Analytics)

As a Data Scientist on Expedia's Search Engine Marketing team you will support the growth marketing organization to execute on initiatives, by leveraging data and implementing business processes. It’s essential for you to be comfortable working with complex data and be able to effectively communicate actionable findings.  You must thrive in environments where complex data is the norm, navigate through ambiguity, and work in an environment where you partner with multiple stakeholders to achieve success. Your search engine marketing knowledge, business acumen, and analytical skills will be put to the test as we bring on new initiatives and optimize existing marketing initiatives.

Key responsibilities include owning data and reporting pipelines, audience pertinent initiatives, actions, analysis, and charting out the vision of the path forward. Working with partners, marketing managers and internal teams, Data Scientists ensure data integrity and develop actionable reporting and recommendations. You will manage a multi-million dollar portfolio to help Expedia Group attain its audience pertinent initiatives through growth marketing channels. This role will rotate across various channels and perspectives of our business—providing you with broad exposure to Expedia Group and the fundamentals of analytics, product, and marketing.

What you'll do:

• Own day-to-day activities for mission-critical marketing systems and be responsive to ever-changing business needs
• Work with channel marketing managers and product managers to understand changes in their business and to streamline decision-making to drive effective execution of audience initiatives
• Drive smarter data-driven actionable insights on how to optimize business and be comfortable doing tear-downs to rethink business executions
• Build models to effectively value discretely how much a user is worth and be the customer champion for SEM; with a specific on bidding and evolving data structures
• Manage internal relationships with key technical support teams to execute on business
• Develop and maintain documentation of findings, ensuring transparency and accessibility for stakeholders.
• Communicate cross functionally (internally and externally) to design, implement, and enhance marketing products and campaigns
• Present findings and insights to leadership teams, effectively communicating complex analyses in a clear and concise manner.

Who you are:

• Bachelor’s degree; or Equivalent related professional experience

• At least 3 years of work experience

• Search Engine experience in managing campaigns across Google, Bing, Yahoo, Naver, etc.

• Strong desire to understand online, offline, and mobile marketing from campaign execution to supporting infrastructure

• Demonstrated experience in AB testing, modeling, analysis and research and coding

• Must be able to code in SQL, advanced excel know-how, and familiarity with Python

• Results-driven, possesses operational mindset with excellent analytical and problem-solving skills

• Collaborates cross functionally with strong communication skills to embrace and champion change

• E-commerce, Internet, travel, or consumer/retail experience a plus

• A professional "get it done" attitude and work ethic

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.  Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. 

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.  

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.