Job Description

Who we are:

We are the human experience company

We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens - experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.


 

As a Data Analyst at Starcom, you will provide strategic media insight, thinking and direction for the clients and new business that you work on.  

A Data Scientist at Starcom is expected to be data driven and a solutionist thinker, who strives to make meaningful impact on the business.  

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom analysts are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage – all efforts need to be made to prevent under and over-spends.  

Some working outside the standard working hours may be necessary.  

The Job Purpose:

• To demonstrate real passion, care and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital data analytics, visualization and effective management of the live digital dashboards.
• Ensure ongoing optimization of campaigns through collaboration media and creative pivots
• To organize and deliver the data required to derive insights for ongoing incremental media improvements for optimized return on investment.   
• Together with the team, successfully meet the contracted KPI’s and the commercial targets of the company and our clients.
• Work collaboratively with the team to maintain highest taxonomy standards for world class data oraganisation and visualization.
• Work collaboratively with the Head of Digital and Head of Data Science at Publicis Media.  
• Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
• To grow the strategic reputation of the agency by delivering world-class analytics excellence.

Qualifications

Qualifications:

Stacom Data Scientists are hungry to learn and are required to obtain and maintain the following certifications:

 Google Fundamentals of Digital Marketing

• Google Data Studio
• Google Analytics
• Google Ads Video

• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Datorama

Experience:

• At least 5 years of data science experience

Additional Information

What you can expect in an average week:

You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend internal operations meetings.
• Collect, connect and organize data for live
• Effectively maintain the live digital dashboard – ensuring all connections points are maintained.  
• Flag optimization opportunities, concerns or issues immediately.
• Monitoring the performance of campaigns daily.
• Prepare and deliver insights decks with the strategists and planners.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.

Hard Skills:

• Able to effectively project manage
• Comfortable Presenting and loves telling data stories
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage