Product Marketing Specialist, B2B

Department: Product Marketing, B2B

Employment Type: Full Time

Location: KSA

Reporting To: Semuel Oerlemans

Description

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 10,000,000 users choose Tabby to stay in control of their spending and make the most out of their money.

Over 40,000 global brands and small businesses, including H&M, Adidas, IKEA, SHEIN, noon, and Bloomingdale’s, use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE, Egypt and Kuwait and is backed by leading investors, including Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures and others.

We are hiring for a B2B Product Marketing Specialist to champion the Tabby merchant experience, driving adoption, engagement, and cross-selling opportunities. You will lead the go-to-market strategy for new products and features, ensuring our merchants understand the value Tabby offers and have the resources they need to thrive.

Location: Riyadh, KSA or Dubai, UAE

Key Responsibilities

- Merchant Experience:

• Own the Tabby merchant journey, from onboarding and activation to product adoption and expansion
• Develop and implement marketing programs that engage merchants at each stage of the journey, optimising conversion and retention
• Partner with internal stakeholders (product, sales, customer success) to ensure a seamless and valuable merchant experience
• Analyse data and track key metrics to measure the success of initiatives and identify improvement opportunities

- Go-to-Market Strategy:

• Own the go-to-market plans for new Tabby products and features, tailoring messaging and campaigns for specific merchant segments
• Collaborate with product managers to develop product narratives and positioning
• Lead cross-functional teams (marketing, product, sales) in executing launch campaigns and driving awareness and adoption
• Measure the success of go-to-market campaigns and refine strategies based on data insights

- Communication and Collaboration:

• Develop and maintain strong relationships with internal stakeholders (product, sales, customer success) to ensure alignment and collaboration
• Effectively communicate the value of Tabby and its products to both internal and external audiences
• Present marketing plans and recommendations to senior leadership, influencing strategic decisions

We expect that you:

• Proven experience in B2B product marketing, preferably in the fintech or SaaS industry
• Strong understanding of the B2B customer journey
• Experience developing and executing successful go-to-market strategies for new products/features
• Excellent communication, written and verbal, with the ability to tailor messaging to different audiences
• Data-driven mindset, with experience in analyzing and interpreting marketing data
• Ability to work cross-functionally and collaborate effectively with diverse teams
• Fluent in English, written and verbally

Bonus Point:

• Fluent in Arabic
• Experience working with B2B e-commerce platforms or payment solutions
• Understanding of the B2B payments landscape and emerging trend

Benefits

• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• A working environment that gives you autonomy and responsibility from day one.
• You should be comfortable with the idea that the quality of your work will influence the shape of your career.
• Participation in the company’s employee stock options program.
  - Health Insurance

We are passionate about creating an inclusive, high-performing workplace that gives people from all backgrounds the support they need to thrive, grow and meet their goals (whatever they may be).

If this sounds exciting to you, we’d love to hear from you!