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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are looking for a creative, motivated and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.
 

Responsibilities

• Lead and empower a team of product marketers.

• Partner with product leadership to develop messaging & positioning, and marketing programs for emerging AI products.

• Partner with sales to develop marketing solutions that fuel pipeline and close deals

• Lead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging.

• Translate our marketing & industry focused initiatives into actionable programs to help drive growth.

• Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.

• Transform and operationalize internal and external marketing communications.

• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.

• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.

• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.

• Lead product launch plans and develop effective sales training materials.

• Confidently deliver presentations to audiences of all sizes

What does the ideal candidate look like?

Required Skills:

• 8+ years of experience in product marketing, industry marketing or corporate marketing.

• Experience leading and inspiring a team of marketers.

• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders

• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills:

• Experience in marketing AI products

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred

• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

• A winning attitude that inspires optimism, fun, and the desire to always be learning!

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At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.