SmartAssets is seeking an innovative Product Owner eager to expand their expertise as a Strategist into the realms of tech, AI, and product management. This role is perfect for an analytical and strategic thinker with a bias for action. Someone who wants to move beyond just discussing insights and is excited about turning ideas into action.

Working closely with our CPO, the successful candidate will initially own the rollout of a central feature of our roadmap. They will then lead research and ideation to construct the mid-to-long-term vision of the product. The role’s responsibilities also involve collaboration with the Engineering and Design teams, as well as client-facing interactions.

About SmartAssets:

Incubated within the Stagwell Marketing Cloud, our AI platform empowers brands and creative agencies to produce high-quality advertising content by providing insight into the effectiveness of their creative choices. As part of the SMC, we leverage industry-leading technology and enjoy privileged access to agencies and brands across the advertising spectrum.

What we do:

SmartAssets is taking creative effectiveness to the next level, by bringing creative production, media and data science together. Generative AI is the transformative catalyst for this change, putting us at the forefront of innovation in Stagwell and the wider advertising industry. It’s a privileged and exciting place to be.

Great teams deliver great products, we were founded around three cultural pillars that we strive to follow order to ensure our successful trajectory while having fun along the way. 

1. Collaboration. We believe that bringing together different and varied expertise delivers results greater than the sum of their parts. Part of collaboration is ensuring we challenge each other constructively. This way we ensure that what we are building is really robust, and that we have mutual understanding and transparency. 
2. Curiosity. We want to know why an ad works or doesn’t work. We want to get under the skin of what engages and audience and moves them to action. We believe that data is key to the creative process and enables us to really celebrate excellence in advertising. Something not working is still a valuable data point, which we embrace, bringing science into the art of advertising. We want to know what we don’t know.
3. Commitment. Bringing innovation to the market requires belief and drive. We have incredible momentum and great backing. We must remain committed to making SmartAssets the success we know it can be, focusing on what clients really need and delivering against that every single day.

Requirements

Product Management:

• Convert research and insights into actionable items to be drafted into the product backlog.
• Work closely with the Engineering team to prioritize and implement features.
• Drive product ideation by interacting with users and external stakeholders.
• Summarize research from strategic partners, scientific publications, online publishers, our network company and the agencies within it to refine product strategy.
• Maintain clear and consistent communication between the CPO and Technical Project Manager to translate research outputs into product features.
• Design a future landscape for the product that anticipates and adapts to the rapid changes in the MarTech ecosystem.

Day-to-Day Collaboration:

• Work closely with the CPO and Technical Project Manager to align on business objectives and sprint goals.
• Participate in daily standups, monitoring progress, and maintaining documentation.
• Proactively identify and address challenges, ensuring smooth execution of product development cycles.
• Work within a dedicated product unit of engineers and machine learning experts.

Desired Skills:

• Strategic mind with 2-5 years of experience in media, in a role involving creative strategy or analysis.
• Understanding of advertising measurement and media effectiveness
• Strong interest in AI, keeping up to speed with developments and innovations.
• Understanding and personal point of view of the MarTech/AdTech ecosystem and its future.
• Ability to work within cross-functional teams (developers, designers, marketing).
• Appreciation for behavioural science as a big plus.
• Experience or affinity with the product development life-cycle (agile, sprint planning, Jira, Confluence).

Benefits

Join our team and experience a workplace where we prioritize well-being.