The Strategy & Consulting Global Network Song Practice| Marketing Transformation| Generative AI Manager

Join our team of Strategy & Consulting Global Network Song practitioners who solve customer facing challenges for clients spanning across sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song | Areas of Work: Generative AI for Marketing | Level: Manager| Location: Gurgaon, Bangalore, Mumbai | Years of Exp:  8-12 years

Explore an Exciting Career at Accenture

Do you enjoy working on transformation strategies for global clients?

Are you eager to be part of a team that pushes the boundaries of what's possible and explores uncharted territories in AI research and development? Are you keen on unlocking infinite creativity with generative AI?

Are you proactive and self-initiated, passionate about ground-breaking generative AI applications?

Does working in an inclusive and collaborative environment spark your interest?

Then, Strategy & Consulting Global Network Song is the right place for you to explore limitless possibilities.

The Practice-A Brief Sketch

The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner.

Generative AI Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The individual will be responsible for leading and building the gen AI offering for S&C GN Song. This role requires strong leadership, consulting, project management, data science and communication skills with a deep understanding of emerging marketing technologies and trends. The key responsibility will include:

• Provide thought leadership to develop and execute a strategic roadmap for the implementation of generative AI solutions that are aligned with business goals.
• Collaborate closely with clients to understand their requirements, identify opportunities for applying generative AI, and provide tailored solutions to address their unique challenges
• Strategize and execute end-to-end generative AI projects right from origination, Go-To-Market (GTM) strategy to the successful delivery of the same.
• Skilled at generating business opportunities through collaborative efforts with the sales team
• Readily take a techno-marketeer role and act as a bridge between development, business and client teams
• Demonstrate excellent relationship skills for effectively conveying technical concepts to business stakeholders and vice versa while reaching an alignment for smooth delivery of the project
• Provide guidance and mentorship to the team of generative AI professionals and plan for long-term growth and upskilling
• Stay on top of the latest gen AI developments and leveraging the same in client conversations and engagements
• Drive the ethical and responsible usage of generative AI, addressing privacy, bias, and fairness concerns
• Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.

Skills to excel at this role:

• Marketing functional knowledge of gen AI along with broad understanding of foundation model & LLMs
• Proven experience working in gen AI centered projects
• Extensive experience working within a consulting firm providing strategic advice and solutions to organizations.
• Strong analytical skills and data-driven mindset to drive results-oriented decisions.
• The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.
• Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans
• Account management and team management skills where the candidate should have led large team and worked with senior management levels.
• Possess strong communication, presentation and analytical skills, enabling effective client engagement and stakeholder management.
• Strong understanding of marketing processes & operating models, with broader knowledge of brand, content management, ad-tech, martech, media and marketing operations.
• Experience in working with middle to senior management levels within existing organization / client organizations
• Experience in working across multiple industries
• Experience in setting up and growing teams to meet needs across skills, geographies and industries
• Strong problem-solving skills, analytical mindset, and the ability to apply generative AI methodologies to address complex business challenges

Your experience counts

• MBA from a tier 1 institute with specialization in marketing
  • Specialization/ additional courses in Gen AI /data science/ML/AI is a bonus
• Min 6 years of experience in marketing

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients.
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With over 700,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

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