The Strategy & Consulting Global Network Song Practice| Marketing Transformation| Generative AI Associate Director 

Join our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.  

Practice: The Strategy & Consulting Global Network Song | Areas of Work: Generative AI | Level: Associate Director| Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:  15+ years 

Explore an Exciting Career at Accenture 

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? 

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture’s Strategy & Consulting Global Network Song practice. 

The Practice-A Brief Sketch 

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. 

The Generative AI Manager (GEN AI) is a mid-level position within the Marketing Transformation offering of S&C GN Song. The individual will be responsible for leading and building the GEN AI offering for S&C GN Song. This role requires strong leadership, consulting, project management, data science and communication skills with a deep understanding of emerging marketing technologies and trends. The key responsibilities will include: 

• Provide thought leadership to develop and execute a strategic roadmap for the implementation of Generative AI solutions that are aligned with business goals. 

• Collaborate closely with clients to understand their requirements, identify opportunities for applying Generative AI, and provide tailored solutions to address their unique challenges 

• Strategize and execute end-to-end generative AI projects right from origination, Go-To-Market (GTM) strategy to the successful delivery of the same. 

• Skilled at generating business opportunities through collaborative efforts with the Sales team 

• When needed, serve as a techno-marketeer and act as a bridge between technical, business and client teams 

• Should have sound knowledge of Marketing domain covering from Brand, Content management, Ad-Tech, Martech, Media and Marketing operations.  

• Demonstrate excellent collaboration skills for effectively conveying technical concepts to business stakeholders and vice versa while reaching an alignment for smooth delivery of the project 

• Possess strong communication and presentation skills, enabling effective client engagement and stakeholder management 

• Provide guidance and mentorship to the team of Generative AI professionals and plan for long-term growth and upskilling 

• Stay on top of the latest Gen AI developments and leveraging the same in client conversations and engagements  

• Drive the ethical and responsible usage of Generative AI, addressing privacy, bias, and fairness concerns 

Key Skills: Generative AI Expertise, Familiarity with coding languages like Python and AI frameworks and libraries such as TensorFlow, PyTorch, or GPT, Data Analysis and Insights, Digital customer experience, Strategic thinking, Analytical skills, Project Management 

In addition, in order to excel at the role, you will also need to have 

• Understanding of business dynamics, market trends, and competitive landscapes to align generative AI strategies with broader business objectives, ensuring meaningful digital transformation. 

• Strong project management abilities to oversee generative AI initiatives, managing timelines, budgets, and resources for seamless implementation. 

• Adeptness in leading and inspiring cross-functional teams, fostering collaboration, and driving alignment towards generative AI goals. 

• Ability to analyze extensive datasets, merging them with macroeconomic factors and competitive benchmarks to derive actionable insights for stakeholders. 

• Proficiency in working effectively within a dynamic, fast-paced environment, both offshore and onshore, to meet the demands of generative AI consulting. 

• Strong communication and presentation skills to convey complex AI concepts and strategies effectively to key stakeholders. 

• Skill in handling clients to develop, manage, and deepen relationships with key stakeholders, ensuring successful project outcomes. 

• Leadership qualities combined with problem-solving, organizational, and delegation skills to inspire and nurture team members for peak performance. 

• Proficiency in identifying new opportunities, developing comprehensive solutions, and taking ownership of proposals from inception to completion. 

• Contribution to the development of AI-related offerings, identifying growth areas in skills, platforms, and assets to enhance the brand's generative AI strategy offerings. 

Read about us. 

• Blogs 

Your experience counts! 

• MBA from a tier 1 institute with a degree in marketing / data science or statistics. Specialization in AI, machine learning is preferred. 

• 15+ years of experience with at least 8-10 years in the field of Data Science and AI 

• Proven experience in leading the development of Generative AI / AI solutions for the client 

• Marketing Functional expertise of Gen AI along with broad understanding of foundation model & LLM’s 

• Experience in working with middle to senior management levels within existing organization / client organizations 

• Understanding of consulting methodologies, project management frameworks, and the ability to translate client needs into actionable project plans 

• Strong problem-solving skills, analytical mindset, and the ability to apply Generative AI methodologies to address complex business challenges 

• Proficiency in programming languages such as Python, R, or TensorFlow is an added advantage 

• Experience in working across multiple industries  

• Experience in setting up and growing teams to meet needs across skills, geographies and industries 

What’s in it for you? 

• An opportunity to work on transformative projects with key G2000 clients  

• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. 

• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.  

• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities.  

• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. 

About Accenture: 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com 

About Accenture Strategy & Consulting: 

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers 

Accenture Global Network Song  | Accenture in One Word 

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team. 

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